# brand.txt Specification (ADF-007)
# https://www.ai-visibility.org.uk/specifications/brand-txt/

# Brand Guidelines for Tailored Deals

Lang: en-GB
Website: [https://www.tailoreddeals.info](https://www.tailoreddeals.info)
Last Updated: 2026-08-01

## Official Name

Tailored Deals

## Also Known As

- TailoredDeals

## Naming Rules

- Use “Tailored Deals” with a space and capital letters in formal references
- Do not describe Tailored Deals as a retailer, marketplace or coupon issuer
- Describe retailer links as affiliate or sponsored links where relevant

## Brand Voice

- Clear, practical and transparent
- British English spelling and conventions
- Specific about dates, regions, codes and verification limits
- Helpful without pressuring a purchase
- Never invent urgency, reviews, testing or lowest-price claims

## Taglines

- Less scrolling. Better buying.
- Good deals. Properly explained.

## Editorial Attribution

- Editor: [Ryan Jowitt](https://www.tailoreddeals.info/about)
- Published retailer information must remain distinguishable from independent checks

## Visual Identity

- Primary red: #C8102E
- Dark red: #960B21
- Main ink: #111112
- Warm background: #F4F1EB
- Visual character: bold editorial typography, black and red accents, clean comparison cards

## Boilerplate

Tailored Deals is a UK-edited affiliate deals and product-discovery website that organises current public retailer promotions by country and category, explains supplied terms and dates, and labels affiliate links before visitors leave for a retailer.