{"version":"1.1.0","updated":"2026-08-11","hierarchy":{"company":"Tailored Deals","shorthand":"TD","mascot":"DEX","role":"Deal Explorer"},"officialName":"DEX — The Deal Explorer","positioning":"DEX explores the market so you don’t have to.","masterArtwork":"/images/dex/dex.webp","story":"DEX explores the Tailored Deals catalogue, identifies stale or expired records, ranks relevant alternatives and explains the evidence behind every result.","colours":{"tailoredDealsRed":"#C8102E","darkRed":"#960B21","nearBlack":"#111112","warmWhite":"#F7F4EE"},"identifiers":["rounded near-black character","friendly oversized white-and-red eyes","smiling mouth","single red antenna","TD cap","red-trim headphones","black suit and red cape","illuminated magnifying glass"],"approvedPoses":["classic","searching","found-it","price-drop","compare-thinking","warning-expired","no-results"],"trustStates":["DEX Source Checked","DEX Retailer Checked","DEX Code Tested","DEX Price Drop","DEX Needs Recheck","DEX Expired"],"verifiedStandard":["retailer destination checked","code passed when applicable","price checked","source freshness current","destination live"],"prohibited":["generic substitute mascot artwork","unsupported verified claims","random face, colour or silhouette changes","retailer branding replacing TD identifiers","decorative use without decision value"]}