DEX Source Checked
Required source fields passed the catalogue gate.
Official Tailored Deals character
DEX — The Deal Explorer
DEX explores the market so you don’t have to.
This is the official DEX character: Tailored Deals’ friendly deal-finding sidekick and the visual guide for search, catalogue checks and clearly explained evidence.
User-approved master DEX artwork · black and Tailored Deals red
Brand hierarchy
One identity, four clear roles.
- Tailored Deals
- Company and consumer brand
- TD
- Compact visual shorthand
- DEX
- Mascot and catalogue guide
- Deal Explorer
- DEX’s functional role
DEX trust system
Every badge must reveal its evidence.
“DEX Verified” is reserved for the strict all-checks-passed state.
DEX Retailer Checked
A live retailer destination check is recorded.
DEX Code Tested
A successful code test is recorded; basket eligibility may vary.
DEX Price Drop
The current feed price is below the source comparison price.
DEX Needs Recheck
Freshness or evidence fell below the prominence threshold.
DEX Expired
The operational expiry passed and the record left current listings.
Objective DEX Verified standard
Retailer destination checked + code passed when applicable + price checked + current source freshness + live destination. The state is calculated from recorded evidence, never assigned as unsupported marketing copy.
Approved pose library
Consistent identifiers, useful moments.
DEX appears where a shopper needs search, evidence, comparison or recovery help.
Classic
The supplied master artwork and default DEX appearance.
Searching
Magnifying glass forward while exploring the catalogue.
Found It
A celebratory expression after a useful match is found.
Price Drop
Highlights a recorded source-price movement.
Compare / Thinking
Used beside evidence-led product comparisons.
Warning / Expired
Used when an offer has expired or needs checking.
No Results
Helpful, reassuring treatment for an empty search.
Fixed identifiers
What always stays the same
- Friendly oversized white-and-red eyes and smiling face.
- Tailored Deals red and near-black palette.
- Single red antenna, TD cap and red-trim headphones.
- Black suit, red cape and illuminated magnifying glass.
- Readable text label beside any status icon.
Prohibited changes
What DEX never becomes
- No substitute face, body shape or generic robot artwork.
- No unsupported “verified” stamp.
- No retailer or network logo replacing the TD identity.
- No random colour, face or silhouette changes.
- No use where DEX adds decoration but no decision value.
Official short story
DEX explores the catalogue, then shows the receipts.
Built inside Tailored Deals, DEX follows source records across markets, spots stale or expired listings, compares relevant alternatives and brings the useful evidence back to the shopper. DEX’s job is not to create hype; it is to make the next decision clearer.