DEX Listing Checked
Required listing details passed the publication checks.
Official Tailored Deals character
DEX — The Deal Explorer
DEX explores the market so you don’t have to.
This is the official DEX character: Tailored Deals’ friendly deal-finding sidekick and the visual guide for search, catalogue checks and clearly explained evidence.
Official DEX artwork · black and Tailored Deals red
Brand hierarchy
One identity, four clear roles.
- Tailored Deals
- Company and consumer brand
- TD
- Compact visual shorthand
- DEX
- Mascot and catalogue guide
- Deal Explorer
- DEX’s functional role
DEX trust system
Every badge must reveal its evidence.
DEX badges describe recorded checks; they do not certify current availability or checkout success.
DEX Retailer Check Recorded
The stored retailer-check status is marked checked; its timing and destination evidence are shown separately.
DEX Code Test Recorded
The stored code-test status is marked passed; its timing is not established by this badge and basket eligibility may vary.
DEX Listed Saving
The supplied price is below its supplied comparison price; neither is independently confirmed current.
DEX Checks Recorded
Required check flags are recorded as passed; their current validity still needs confirmation.
DEX Needs Recheck
Freshness or evidence fell below the prominence threshold.
DEX Review Required
The source record is browseable, but it has not passed the publication firewall.
DEX Listed End Date Passed
The supplied offer end date passed; the listing remains available for reference.
What recorded checks establish
Retailer, code where applicable, price and destination check flags describe stored observations. A recent catalogue update or successful HTTP response does not confirm the offer. Individual check times, applicable terms and current validity still need confirmation.
How Ask DEX finds and orders results
Ask DEX retrieves stored Tailored Deals catalogue records. These searches do not browse retailer websites in real time or generate new product facts.
Ranking, affiliate commission and search limits
Search uses recognised terms, country, currency and budget details. Responses use listing fields and fixed explanatory text.
- Main catalogue search: matching product names or promotion titles carry more weight than retailer matches, which carry more weight than other text fields. Product ties can use a headphone-name check, then update time and record ID; promotion ties use the recorded exclusive flag, date added and record ID. A search with no remaining search terms uses the catalogue’s default order.
- Find it with DEX: this narrower search first applies publication and catalogue eligibility checks, then combines text relevance with recorded quality and SEO scores, source freshness and indexability. Listed reductions also contribute for products; the recorded exclusive flag contributes for promotions. These internal scores are not independent product tests.
- Affiliate commission amounts are not inputs to either search’s ordering calculation. The catalogue includes affiliate-supplied records and does not cover every retailer or product. Passing a catalogue eligibility check does not guarantee a working offer.
The main search displays up to six products and six promotions. A recognised maximum budget limits listed product prices in the matching currency and omits promotions from that initial result set; the deals continuation link is not budget-filtered. Delivery and other charges are not included. Television searches add a name check to this limited set, so their displayed count is not a total for the full catalogue.
“Why this result” describes listing facts and search context, rather than a guarantee of suitability, the cheapest price or a complete explanation of the numerical ranking.
Functional state roadmap
One master character, planned useful moments.
The classic artwork is live now. Additional poses must be derived from this exact master before they are published.
Classic
The supplied master artwork and default DEX appearance.
Searching
Magnifying glass forward while exploring the catalogue.
Found It
A celebratory expression after a useful match is found.
Listed Saving
Highlights a listed comparison saving without inventing price history.
Compare / Thinking
Used beside evidence-led product comparisons.
Warning / Expired
Used when an offer has expired or needs checking.
No Results
Helpful, reassuring treatment for an empty search.
Fixed identifiers
What always stays the same
- Friendly oversized white-and-red eyes and smiling face.
- Tailored Deals red and near-black palette.
- Single red antenna, TD cap and red-trim headphones.
- Black suit, red cape and illuminated magnifying glass.
- Readable text label beside any status icon.
Prohibited changes
What DEX never becomes
- No substitute face, body shape or generic robot artwork.
- No unsupported “verified” stamp.
- No retailer or network logo replacing the TD identity.
- No random colour, face or silhouette changes.
- No use where DEX adds decoration but no decision value.
Official short story
DEX explores the catalogue, then shows the receipts.
Built inside Tailored Deals, DEX follows catalogue listings across markets, spots stale or expired listings, compares relevant alternatives and brings the useful evidence back to the shopper. DEX’s job is not to create hype; it is to make the next decision clearer.